Digital Commerce & Experience

Transforming commerce at the speed of digital innovation

Future-Ready Digital Commerce

Modern e-commerce requires constant reinvention to enhance engagement, transaction value, and trust. AI integration is crucial, with 75% of sales expected on mobile devices by 2026.

80%

of consumers shop for personalized experiences - a direct result of digital transformation

50%

reduction in time-to-market thanks to AI-driven tools, enabling faster product launches

65%

executives prioritize quick wins and agile responses to market, over long-term strategic goals

How We Help

Experience Strategy

Customer journey baseline & recommendation
CX maturity assessment
Markitecture (Marketing Architecture) recommendation
Personalize strategy creation

Experience Platform Development

Experience Platform Development & roll – out
Re-platform/migration/upgrade
SEO Services
Operation support
MarTech implementation/integration

Commerce Platform Development

Commerce Platform Development & Roll-out
Re-platform/migration/upgrade
SEO Services
B2C/B2B Platform implementation
Operation support

Experience Design

End-to-end design services
Conditions for Design Success
In-Depth UX Research
User-Centric Design

Experience Insights

Data Engineering & Analytics
Business Insight
Customer Data Analytics
Marketing Data Analytics

Accompanying your Transformation

Client challenges

Our solutions

End-to-end customer 360 software solutions

Our data-driven strategies elevate your multi-channel presence with tailored services, integrated customer data and personalized marketing, which improves engagement and creates new revenue streams.

Next-gen Technologies

We invest in latest technologies to create smarter solutions and improve health care quality. Our focus in AI is evident in global partnerships with NVIDIA, Landing AI, Microsoft etc.

Domain Knowledge and Success in Different Verticals

With 20+ years of experience across industries, we deliver top results. For a multinational manufacturer, eCommerce revenue increased by 1.5 times. A Singaporean real estate company saw 20%+ returning customers. For an airline, we achieved double-digit website traffic growth and reduced operational costs by 40%.

Skilled Talent Pipeline

Our global team of 30,000 professionals, including over 500 engineers in Digital Commerce & Experience, is highly skilled and continuously trained. Our talents also leverage the expertise and networks gained from Adobe, Salesforce, Liferay, Shopify etc., to provide services to our clients worldwide.

End-to-end customer 360 software solutions

Our data-driven strategies elevate your multi-channel presence with tailored services, integrated customer data and personalized marketing, which improves engagement and creates new revenue streams.

Next-gen Technologies

We invest in latest technologies to create smarter solutions and improve health care quality. Our focus in AI is evident in global partnerships with NVIDIA, Landing AI, Microsoft etc.

Domain Knowledge and Success in Different Verticals

With 20+ years of experience across industries, we deliver top results. For a multinational manufacturer, eCommerce revenue increased by 1.5 times. A Singaporean real estate company saw 20%+ returning customers. For an airline, we achieved double-digit website traffic growth and reduced operational costs by 40%.

Skilled Talent Pipeline

Our global team of 30,000 professionals, including over 500 engineers in Digital Commerce & Experience, is highly skilled and continuously trained. Our talents also leverage the expertise and networks gained from Adobe, Salesforce, Liferay, Shopify etc., to provide services to our clients worldwide.

Success Stories

Case Study

Transforming Experience Platform for a World-class Airport

Our client, a leading international airport, sought FPT Software's help to revamp their mobile app. We enhanced user experience through personalization and cohesive marketing integration, ensuring quality assurance and agile development. This led to increased revenue and higher monthly user engagement.

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Case Study

Elevating Digital Customer Experience for a National Airline

FPT Software helped a prominent Southeast Asian airline transform its digital experience. Facing outdated UI/UX, system incompatibility, and high maintenance costs, we integrated a content management platform, a marketing platform for real-time campaigns, and a CRM tool to streamline sales processes.

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Case Study

Boosting 25% in Website Traffic for A Leading Healthcare Provider

FPT Software partnered with one of Asia's leading healthcare providers to enhance customer and employee experiences. Through extensive consultation and the implementation of Sitecore's XM Cloud, we delivered a lower bounce rate, increased traffic, and longer average time on page.

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Case Study

Website Transformation for a Vietnamese Commercial Bank

FPT Software partnered with one of Vietnam's largest banks to revamp their website, addressing unintuitive UI/UX and an ineffective CMS. Over five years, we developed a well-structured site and delivered results including an SEO score of 80/100, faster development, and enhanced customer experience with Sitecore.

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Insights

Press Release

FPT and Sitecore Launch ON.E, an e-Commerce Accelerator to Transform Digital Commerce Experience Designed to drive digital commerce success, ON.E cuts time-to-market by over 30%, reduces costs by up to 55%, and delivers seamless, scalable shopping experiences across all channels.

Press Release

FPT Announced a Partner Ecosystem with Global Tech Giants, Promoting AI Factory Development and Operations in Vietnam and Japan Global leading IT firm FPT has announced a partner ecosystem of global pioneer technology organizations, including NVIDIA, SCSK, ASUS, Hewlett Packard Enterprise, VAST Data, and DDN Storage

Press Release

FPT Software Bags Gold in Adobe Solution Partner Program Global IT company FPT Software recently became a Gold Partner in the Adobe Solution Partner Program with a Specialization in Commerce, underscoring its expertise and capability to deliver tailored e-commerce and digital experiences at scale.

Customer Data Platforms (CDP): Benefits, Key Features, and Top Choices for E-Commerce Businesses A Customer Data Platform (CDP) is a solution that integrates customer data from diverse channels, systems, and data streams into a unified profile. It features a comprehensive customer database, automation tools, and management resources designed for streamlining multi-channel campaigns, real-time interactions, and data integration. As a trusted partner with major Digital Commerce and Experience players, FPT Software aims to deliver cutting-edge solutions and end-to-end services to help our clients reinvent the digital shopping experience.

Generative AI in E-commerce: 5 Ways to Reshape Businesses The application of generative AI in e-commerce has transformed the industry and enhanced every aspect of online enterprises. According to Forrester, generative AI will have an average annual growth rate of 36% by 2030, accounting for 55% of the AI software market. As the AI market is expanding, e-commerce companies should harness this innovative technology thanks to several benefits it offers.

Client Testimonial

The close relationship between a leading technology company and a top retailer will undoubtedly contribute to the successful digital transformation, creating a multi-industry, high-tech retail foundation.

FPT Long Châu