Flying Miles with Million Smiles: Elevating Digital Customer Experience for a National Airline
Acknowledging the impact of good user experience on customer satisfaction, a prominent Southeast Asian embarked on a digital experience transformation journey. Our client encountered several challenges, including outdated UI/UX design, incompatibility with new systems, poor system performance with high maintenance costs. Thus, FPT Software integrated a content management platform to help our client centralize content creation, a marketing platform to provide real-time pricing campaigns and increase customer reach, and a CRM tool to streamline sales processes.
Where Transformation Takes Flight: Markitecture Assessment for a Southeast Asia Airline
Understanding the importance of elevating customer experience with personalization and a robust data platform, our client—one of the leading aviation companies in Southeast Asia—aimed to revamp their website. However, our client faced various challenges: complex digital marketing operations, increased operational costs with limited personalization for end users. Thus, FPT Software conducted Digital Customer Experience Maturity Assessment (DCXMA) to help our client identify their digital experience maturity before devising strategies to elevate their digital experience.
Fuelling Innovation in Aerospace: FPT Software in Advancing Solutions for Digital Ecosystem
The aviation industry is characterized by intense competition, complex product development, and a heavy industry nature. In this challenging environment, our client recognized the success of a direct competitor as a potential threat. The client understood the importance of taking proactive measures to stay ahead of the curve. FPT Software was brought in to leverage its expertise and develop advanced solutions for building a comprehensive digital ecosystem. By fueling innovation through a strategic digital transformation, the client aimed to strengthen its market position and drive long-term growth.