Service

Experience Design (UX/UI/3D)

Designing high-usability and engaging digital products for optimal business performance

Ready to take on your organizations
greatest design challenges

With over 140 talented UX, UI, User Research, Graphic Design and 3D specialists, FPT Software has the largest most comprehensive digital design team in Vietnam.

Our user-centered design approach focuses on delivering successful business outcomes, not just output, when creating everything from consumer mobile apps to mission critical enterprise platforms. Our design portfolio is a testament to our quality, breadth of experience and expertise in projects with leading brands from across the globe and major industries.

Experience Design Services

Design Consulting

  • Advising on strategic design
  • Handling the strategy of complex design initiatives
  • Large scale interface modernization
  • Digital transformation consulting
  • Mission critical systems design

UX Research

  • High quality substantive research
  • Deep user insights and understanding
  • Comprehensive market and competitor analysis
  • Localization for global products

Design Workshops

  • Full end-to-end expert facilitation
  • Well planned and executed activities
  • Ideation and Design Thinking Workshops
  • Clear actionable outcomes

Design Auditing

  • Expert assessment of designs
  • Analysis of usability, design, conversion, efficiency
  • Covers components, screens, flows
  • Detailed report outlining deficiencies
  • Prioritized and actionable recommendations

Product Design

  • Ground up design or redesign projects
  • Modernize and optimize product experience
  • Focused or product-wide revitalization
  • Align to evolving user expectations
  • Use latest technology and data

UI Design

  • Contemporary and precise UI designs
  • Masterful use of design principles
  • Build and maintain scalable and robust design systems
  • Wireframes and interactive prototypes
  • Detailed developer hand-off

Accessibility

  • WCAG standards compliance auditing
  • IAAP CPACC Certified accessibility experts
  • Accessibility user interface design

3D Design

  • 3D modeling and environments
  • Apple Vision Pro spatial interface design
  • VR / AR / Mixed-Reality
  • Automotive IVI systems
  • Digital twins

The Complete Solution

End-to-End Design Services

✓ Single vendor solution for all your digital design and research requirements

✓ Build and manage highly scalable on-demand design teams, fixed price delivery, and design resourcings

✓ A proven track record of taking on high complexity enterprise design projects

Genuine User-Centered Design

✓ Committed to a genuinely user-first product design approach

✓ In every step, we take a deliberate approach to making meaningful products people love to use

In-Depth UX Research

✓ Dedicated research team for depth and quality of market and user insights

✓ User Testing for invaluable real-world validation of designs

Conditions for Design Success

A team built from the ground up for optimal design delivery

Design-focused leadership, culture, toolkit, processes, learning, and support

Fully transparent and collaborative design process in every phase of delivery

FPT Energy & Utilities

Our Design Approach

Energy

Designing for Humans

    At the heart of each project is considering the end-user,
    their expectations, needs, and what makes a product intuitive
    for them.

  • Usability Heuristics: Applying the commonly accepted rules for intuitive and highly usable interface designs.
  • Accessibility Standards: Good accessibility benefits all users with its structure, legibility, and navigability.
  • Laws of UX: Leverage user psychology principles and behavioral economics to enhance product performance.

Precise & Consistent Design

    We faithfully and consistently execute your brand’s
    design style and character across a single product
    or entire ecosystem. Complemented by a content
    strategy that perfectly aligns and speaks to your audience.

  • Design Systems: Consistency across all channels using a scalable and robust Design System with well-defined and executed governance.
  • Brand Specific Variations: Inherit global standards, then incorporate the nuance detail and design language of specific products and locales.
  • Content Guidelines: Sets the audience, character, values, and tone of written content for all elements of the product.

Localization / Globalization

    Whether requiring a thorough understanding of the local market,
    or any international market, we take localization to the next level
    depth and detail.

  • Multi-lingual support
  • Cultural and religious factors
  • Mental models
  • Competitive forces
  • Photography and imagery
  • Design aesthetic
  • Typography, Iconography, Color
  • Infrastructure and context of use
  • Phrasing and terminology
  • Units of measure, currency

Designing for Humans

Precise & Consistent Design

Localization / Globalization

Valued Customers

Success Stories

Applying AUTOSAR Platform to renovate Automotive Business in Korea Market
Read more
Streamline Operations: SAP S/4HANA for Automotive
Read more
Achieve Excellence with Infotainment System
Read more
Applying AUTOSAR Platform to renovate Automotive Business in Korea Market
Streamline Operations: SAP S/4HANA for Automotive
Achieve Excellence with Infotainment System
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