Transforming the Game with Digital Innovation
FPT as CFC Principal Partner
The elevated collaboration is marked by a transformation roadmap focused on digital platforms, customer engagement, business operations, and emerging technologies. As Principal Partner, FPT will be featured on the sleeves of Chelsea FC’s men’s, women’s, and academy kits.
The Silicon Delta Revolution
From Vietnam's tech pioneer to a global leader in technology and IT services, discover the FPT story that embodies innovation, agility, resilience, and fearlessness, inspiring tens of thousands of companies and the world alike.
Endless Possibilities, Made Happen
Discover Vietnam's robust digital momentum and rapid ascent as a leading digital hub, fueled by a thriving digital economy, strong partnerships with industry powerhouses, and a dynamic, highly skilled workforce.
Transforming Experiences with FPT
Enhancing the Chelsea Experience
Leverage FPT's cutting-edge technology and AI-enabled solutions to deliver personalized, immersive experiences for Chelsea fans, both in-stadium and online, enhancing engagement and loyalty.
Accelerating Digital Transformation
FPT will provide domain-dedicated technological services for Chelsea FC, elevating its technology landscape, enhancing data-driven decisions and ensuring modernized, secure, efficient operations.
Supporting Sustainability Goals
FPT's digital solutions will enhance the Club's performance and infrastructure, contributing to Chelsea's sustainability goals, environmental stewardship, and positive impact on the local community.
Amplifying the Global Impact
As the game continues to evolve, through transformative initiatives, FPT aims to enhance connectedness and bring one of the world's largest, most diverse fanbase closer to the club they love.
Modernising Fan-facing Journeys
Megastore Express
A mobile-first Click & Collect experience improves matchday retail by enabling fast mobile ordering, real-time confirmation, and easy pickup, reducing queues and increasing efficiency and retail throughput.
Official Supporters Club Platform
Relaunching the digital platform to help fans discover and join Official Supporters Clubs, create new communities, and enable direct communication from club admins. Clubs can share updates, media and locations, driving stronger engagement and scalable global growth.
Megastore Express
A mobile-first Click & Collect experience improves matchday retail by enabling fast mobile ordering, real-time confirmation, and easy pickup, reducing queues and increasing efficiency and retail throughput.
Official Supporters Club Platform
Relaunching the digital platform to help fans discover and join Official Supporters Clubs, create new communities, and enable direct communication from club admins. Clubs can share updates, media and locations, driving stronger engagement and scalable global growth.
Chelsea Celebrating FPT Anniversary
Chelsea FC's winning spirit and Europe's most prestigious trophy arrived in Danang, reflecting shared aspiration with FPT to pioneer with purpose, bring happiness to fans and communities around the world, and accelerate AI-First transformation success, on and off the pitch.
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Chelsea End of Season Award 2024/25
Celebrating Chelsea’s achievements and 120 legendary years, FPT was honored to be a Presenting Partner at the CFC Awards 2025.
We continue to stand alongside the Club, as Official Digital Transformation Partner, to drive innovation and enhance experiences across its ecosystem.
