Acknowledging the impact of good user experience on customer satisfaction, a prominent Southeast Asian embarked on a digital experience transformation journey. Our client encountered several challenges, including outdated UI/UX design, incompatibility with new systems, poor system performance with high maintenance costs. Thus, FPT Software integrated a content management platform to help our client centralize content creation, a marketing platform to provide real-time pricing campaigns and increase customer reach, and a CRM tool to streamline sales processes.