FPT Thailand and FPT Taiwan CEO Levi Nguyen (third from left) and Buzzebees CEO Michael Chen (center) signed the strategic partnership agreement between FPT and Buzzebees
FPT has formed a strategic partnership with Buzzebees, Thailand’s leading loyalty and digital engagement platform company, to deliver seamless, end-to-end digital solutions to enterprises across Southeast Asia. The partnership signing ceremony took place at FPT’s headquarters in Hanoi during the official visit of Thailand’s Prime Minister H.E. Paetongtarn Shinawatra - her first official visit to Vietnam since taking office in August 2004.
FPT and Buzzebees will deliver comprehensive, consumer-focused digital solutions to facilitate customer data exchange and cross-merchant loyalty programs for businesses, particularly in FMCG, retail, financial, and telecommunications sectors. Both sides will join forces to enhance customer engagement, modernize legacy systems, and boost operational efficiency. The partnership's initial projects are expected to deliver tangible business results to clients within this year.
“Our future is digital, and businesses must embrace innovative solutions to stay ahead. Thailand is a dynamic market where consumers are actively experiencing new initiatives every day. Through our partnership, FPT and Buzzebees can accelerate digital transformation for more enterprises with focus on customer-centric journeys. A notable example is FPT integrating with Buzzebees in development of AIA+ digital application, supporting AIA in building ecosystems beyond AIA Vitality to integrate with third-party merchants for cross loyalty point exchange”, said Levi Nguyen, Chief Executive Officer of FPT Thailand and FPT Taiwan, FPT Corporation.
This collaboration combines Buzzebees' proven expertise in CRM (customer relationship management), data analytics, and enterprise-scale mobile applications with FPT's implementation capabilities to deliver seamless digital transformation for global businesses. FPT will provide end-to-end technology services - including cloud infrastructure, data analytics, AI, and system integration - and integrate Buzzebees' market-leading loyalty solutions into its comprehensive omni-channel customer experience solutions that have been implemented for FPT’s clients globally. FPT will also play a key role as a strategic technology consultant to support long-term digital transformation goals for the Thai market.
Thailand is among FPT’s key markets in the APAC region. The company’s clientele in this market spans across various sectors including banking and finance, insurance, retail, automotive, manufacturing, healthcare, energy and utilities, consumer goods, and aviation, with renowned names like Unilever, Central Group, AIA, Liberty, Prudential , KBTG, SCB, KKP, TTB, Bangkok Bank, FWD, Honda, Panasonic, Mitsubishi, and Hitachi. In addition to the collaboration with Buzzebees, at the Vietnam-Thailand Business Forum 2025, FPT also signed a partnership agreement with Sunline to drive digital transformation for Thai financial institutions. The newly formed alliances further solidify FPT’s position as a trusted digital transformation partner for Thailand’s leading enterprises and highlight the deepening technological and business collaboration between the two nations amid their shared momentum in digital economic growth.
As part of the Thai Prime Minister’s official visit to Vietnam this May, FPT Executive Vice President Pham Minh Tuan participated in a one-on-one meeting with the Prime Minister and Thai government delegation, during which the company reaffirmed its long-term commitment to forging potential tech collaboration across several industries, contributing high-quality technology talent, and providing comprehensive solutions for digital transformation.
