FPT Corporation (FPT) was recently honored as one of the Top 5 strongest brands in Vietnam and ranked among the Top 10 for the fastest-growing brand value at the “100 Most Valuable Brands in Vietnam 2024” awards by Brand Finance. FPT also claimed the 12th spot on the list of the nation’s most valuable brands with a brand value approaching 1 billion USD, earning high praise for its impressive performance in the "admirable brand" and "growth" indices.
Since establishing 36 years ago, FPT has spearheaded emerging technology trends, steadily expanding its global footprint, addressing complex business challenges and opportunities for customers worldwide, and contributing to Vietnam’s economic growth and social advancement. In 2023, FPT reached a significant milestone—surpassing 1 billion USD in IT services revenue from international markets, placing it among the world’s elite billion-dollar IT service providers. This achievement was largely driven by its subsidiary, FPT Software—a global leader in technology and IT services. Notably, digital transformation services account for nearly 50% of the company’s total revenue.
FPT has recently established new offices in Germany, Sweden, Japan, India, and South Korea, unlocking collaboration opportunities with potential clients across high-growth sectors, including healthcare, automotive, manufacturing, energy, banking, finance, and green transformation. The company is dedicated to positioning Vietnam as a premier hub for artificial intelligence (AI) and semiconductor innovation. This commitment is reflected in its strategic directions, focusing on five key areas: AI, semiconductors, automotive, digital transformation, and green transformation. FPT is also accelerating its globalization efforts, aiming to reach 5 billion USD in IT service revenue from international markets by 2030.
FPT Software Ho Chi Minh City Branch’s Director Tran Thi Kim Phuong at the event discussion
During the event's discussion on "Increasing Brand Value by Building and Telling Brand Stories Globally," FPT Software Ho Chi Minh City Branch’s Director Tran Thi Kim Phuong shared three key stories that have contributed to FPT's global success: partnering with significant clients, attracting top-tier talent, and prioritizing cutting-edge technologies.
Brand Finance Asia Pacific’s Managing Director Alex Haigh shared: "FPT achieved remarkable 67% growth in brand value this year. The brand also boosted its Brand Strength Index (BSI) score to 86.9 out of 100, securing a position among Vietnam’s Top 5 strongest brands. Our research highlights FPT’s strong reputation and admired brand status. Its embrace of advanced technologies and solid global footprint are pivotal factors driving its leadership on the international stage." The Brand Strength Index objectively evaluates a brand’s performance, measured through critical metrics like brand awareness, loyalty, and market share. Brand Finance’s assessment draws insights from feedback collected from over 100,000 individuals worldwide, including over 25,000 Asian Pacific participants, focusing on business brands. Brand value is determined by analyzing public perception and financial data, capturing a company’s short-term performance and long-term growth potential. Technology companies continue to dominate global brand rankings.
