AI in Media: What Does Good Look Like?

In 2023, we witnessed a surge in AI innovations, propelled by the emergence of sophisticated Large Language Models (LLMs) and various other Generative AI technologies.

The influence of these advancements on our industry is inevitable, transforming job roles, altering business landscapes, and giving rise to new capabilities.

Amid the hype, it's crucial to discern the practical impacts. What are the specific areas within AI where current or imminent capabilities can create meaningful change?