Case Study: Going Beyond the Traditional: Developing a B2B Marketplace for a Leading Healthcare Service Provider
The e-commerce industry is currently undergoing significant growth and our client, a prominent healthcare service provider, aims to capitalize on this trend. Their primary objectives include safeguarding their existing revenue from prescription (Rx) products, increasing revenue from non-Rx products, and exploring new revenue opportunities through data monetization. To achieve these goals, FPT Software devised an effective solution by integrating Sitecore to streamline content management, implementing OrderCloud as a B2B marketplace solution, and presenting a Proof of Concept. As a result, our client can expect several notable benefits, including a substantial reduction in Rx bounce rates, streamlined order fulfillment processes, advanced analytics capabilities, and a highly personalized website experience for users.