Long Chau, a subsidiary of FPT Retail, is determined to enhance their shopping experience across web, mobile, and in-store channels. Their efforts include improving the Point of Sale (POS) system for both mobile and web, dissolving data silos to enhance reporting and analytics, and reducing the Cash Conversion Cycle and Days Inventory Outstanding. To achieve these goals, Long Chau has partnered with FPT Software to advance their digital journey.