Top AI Tools

AI has quickly transitioned from a buzzword to an indispensable element of every business's digital transformation journey. Notably, three conversational AI platforms have emerged to keep businesses ahead of the competition: ChatGPT, Microsoft 365 Copilot, and Power Insights. While they share similarities in their function as conversational AI, each of these technologies is tailored for specific business users and possesses unique characteristics. 

About ChatGPT, Microsoft 365 Pilot, and Power Insights



ChatGPT is an artificial intelligence (AI) system developed by OpenAI. Built on the foundation of GPT-3, an advanced machine learning model, ChatGPT is a language-based AI pre-trained using unsupervised deep learning methods on a large amount of text data. It can interact with humans through text, providing answers to questions, performing natural language tasks, and assisting content creation.

First introduced in 2022 by OpenAI, ChatGPT has quickly gained popularity and widespread adoption across industries. This AI chatbot reached 100 million monthly active users two months after its launch, making it the fastest-growing consumer application in history.

Microsoft 365 Copilot


Introduced by Microsoft in 2023, Microsoft 365 Copilot serves as an AI assistant designed to automate various office tasks using artificial intelligence. Throughout the year, Microsoft started consolidating the Copilot branding across its range of chatbot products. Powered by OpenAI's GPT-4 foundational large language model, Copilot has been refined through supervised and reinforcement learning methods. Its conversational interface allows seamless interaction and communication in multiple languages.

Power Insights

Top AI Tools

Power Insights is an AI chat application developed by FPT Software. Built on Microsoft's Azure OpenAI technology platform, Power Insights combines the power of Generative AI and FPT's data processing and analysis expertise. With Azure OpenAI, the platform can generate answers, such as visual text and images, to respond to user queries. This technology enables Power Insights to understand natural language queries, analyze data, and generate responses.

Comparing ChatGPT, Power Insights, and Microsoft 365 Copilot


ChatGPT, Microsoft 365 Copilot, and Power Insights share a common foundation as AI-powered systems that process natural language and deliver responses through chatbot protocols. Utilizing Generative AI technology, all three tools can analyze natural language inputs and generate data, offering users a versatile gateway to explore diverse fields and business applications.


Focused business use

  • Data analysis: Compared to other conversational AI applications limited to generating texts and images, Power Insights allows users to extract valuable insights from data through simple conversational language interactions rather than relying on analytical tools or advanced SQL expertise. Instead of manually creating charts and tables from scratch, users can quickly generate visually appealing data presentations. Furthermore, the platform delivers analysis results in less than 30 seconds, accelerating decision-making and allowing users to dive deeper into their queries for deeper insights.
  • Office tasks: Microsoft 365 Copilot integrates applications and services within the Microsoft 365 ecosystem to support users in daily office tasks. Specifically, users can use Copilot to generate content in Word, analyze trends and data visualizations in Excel, and create presentations in PowerPoint. Besides, users craft suggested replies in Outlook and summarize key discussion points in Microsoft Teams meetings. Copilot can also assist software programmers in code generation. As pointed out by Microsoft, developers who use GitHub Copilot noticed an 88% increase in productivity and saved 77% more time when searching for information.
  • Customer service: ChatGPT is commonly used as a versatile language model across various contexts, most commonly in customer service. ChatGPT serves as a virtual assistant that handles inquiries and provides support to users. Content creators leverage ChatGPT to efficiently generate articles, blog posts, and social media content.


While Microsoft 365 Copilot can only be integrated within Microsoft 365 ecosystem, Power Insights can be integrated into different applications and data analysis platforms such as ERP, CRM, and more.

Trained data

  • Copilot: Harness data from Microsoft Apps (Word, Excel, PowerPoint, Teams), Microsoft Graph (data from email, calendar, files, chat), and a large language model.
  • ChatGPT: Trained on a massive amount of publicly available text from the Internet (including books, articles, websites, forums).
  • Power Insights: Utilize data from customer data sources and domains knowledge.

Targeted users

  • Power Insights is a useful platform for all business positions. Team leaders, in particular, can leverage their capabilities to monitor team performance and streamline operational processes closely. On the other hand, employees can harness this innovative tool to address challenges, enhance problem-solving skills, and elevate customer service standards within the organization.
  • Licensed Microsoft 365 Copilot helps individuals improve their office workflow. Users can significantly enhance work efficiency and project management effectiveness, from schedule, document management to automated task handling.
  • ChatGPT is an ideal tool for advertising and marketing professionals to elevate their strategies by providing different functionalities such as creating diverse buyer personas, content generation, and SEO strategies, ChatGPT empowers users to craft compelling marketing campaigns and enhance brand visibility.

Security and Privacy

  • Power Insights is designed with a strong focus on compliance with relevant data protection laws, such as GDPR and EU regulations. This commitment to compliance provides users with reassurance that their information is safeguarded according to established legal standards, fostering trust in the platform.
  • Microsoft 365 Copilot maintains alignment with Microsoft's established standards for privacy, security, and compliance, particularly tailored to meet the needs of Microsoft 365 commercial customers. Copilot offers users a reliable framework built upon industry-standard security measures and compliance protocols, providing a secure environment for enhancing productivity and collaboration within organizations.
  • ChatGPT, while versatile in its language processing capabilities, may require users to implement their own security measures to protect sensitive data. Although not emphasizing specific security features, users have the flexibility to integrate ChatGPT into existing security frameworks as needed, allowing for customization to meet individual security requirements.

Power Insights – Powering businesses towards innovation

FPT Software can be your trusted partner to unlock business efficiency. With Power Insights, enterprises can seamlessly transition to a data-driven approach, expedite decision-making, and enhance data accuracy.

Power Insights, developed by PAS.EBS, aims to be a companion for businesses of all sizes in various industries. Leveraging over 15 years of expertise in big data and AI, our extensive team of professionals is dedicated to help enterprises overcoming data challenges.

To understand more about Power Insights as well as our pricing plan, don’t hesitate to contact us.

Author Tuan Minh Tran