Maximizing marketing efforts is crucial for ensuring business growth and pipeline expansion. Thus, enterprises need efficient lead nurturing strategies and smooth, end-to-end coordination between departments. Thus, FPT Software utilized Salesforce to improve coordination between different sales and marketing teams, manage and analyze event performance, create customized dashboards, and automate marketing efforts. As a result, FPT Software experienced improved data quality scores, reduced manual workload, and centralized campaign visibility.