Future-Ready Digital Commerce

Modern e-commerce requires constant reinvention to enhance engagement, transaction value, and trust. AI integration is crucial, with 75% of sales expected on mobile devices by 2026.

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The Rise of NLWeb
In today’s AI-driven era, the way users interact with the web is undergoing a profound transformation. Search engines and chatbots have made natural language the preferred interface for information retrieval, but websites themselves remain largely static and form-based. NLWeb is more than a new web standard; it is a gateway to the next era of digital experiences. By enabling websites to expose their content and services through natural language, it lowers costs, improves accuracy, and expands accessibility. 
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Overcoming AI Challenges and Building Customer Trust in E-commerce
Emerging technologies like artificial intelligence (AI) present significant opportunities to enhance customer experiences through better personalization and streamlined product searches. Despite its potential, businesses must carefully address potential AI drawbacks to alleviate customer concerns and maintain consumer trust.
 
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4 Digital Commerce Trends in 2025 to Look Out For

The e-commerce industry is growing at an impressive pace. With consumers facing expanding product options, retailers must keep up with the latest trends in 2025 to stay ahead, including: Conversational AI, omnichannel strategies, total experience (TX) strategy, and increased AI use in website development and prototyping. As a trusted partner to leading digital commerce and experience providers, FPT can help businesses navigate the complexities of the digital landscape to ensure they thrive in the global marketplace.

 
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Customer Data Platforms (CDP): Benefits, Key Features, and Top Choices for E-Commerce Businesses

A Customer Data Platform (CDP) is a solution that integrates customer data from diverse channels, systems, and data streams into a unified profile. It features a comprehensive customer database, automation tools, and management resources designed for streamlining multi-channel campaigns, real-time interactions, and data integration. As a trusted partner with major Digital Commerce and Experience players, FPT Software aims to deliver cutting-edge solutions and end-to-end services to help our clients reinvent the digital shopping experience. 

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Boosting 25% in Website Traffic: Crafting Total Experience Strategy for A Leading Healthcare Provider
Our client, one of Asia's leading healthcare service providers, partnered with FPT Software to deliver seamless experience for both customers and employees. FPT Software conducted an extensive consultation, Revitalized the Total experience with Sitecore's XM Cloud, and devised effective planning and implementation strategy. As a result, our client can enhance their website performance with low bounce rate, increased website traffic and average time on page. 
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