The client, a leading Asia-based personal finance aggregation and comparison group, set its sights on expanding into Vietnam - a dynamic, fast-growing market with rising entry challenges. To establish a strong foothold, the company aimed to launch a fully localized platform that enables customers to seamlessly search, compare, and purchase insurance plans.

By partnering with FPT, one of Vietnam’s largest IT service providers, the client successfully developed a smart product research tool that reduced customer research time by up to 75% and helped users save 10–20% on premiums by identifying better deals. As a result, the company improved conversion rates and accelerated its overall business growth.