Global IT services provider FPT has been selected to enhance the digital channels of U Mobile, one of Malaysia’s leading telecommunications providers and the country’s newest 5G network provider, through the deployment of AI-powered solutions aimed at delivering smarter and more seamless customer experiences across the telco’s mobile and web applications.
The initiative will focus on strengthening U Mobile’s customer-facing digital channels, including its website and mobile application, to enable more intuitive user journeys, improved service accessibility, and faster, data-driven interactions. By combining FPT’s global delivery capabilities, AI expertise, and infrastructure with U Mobile’s digital platforms and customer engagement strategy, the effort will introduce enhanced automation, intelligent workflows, and AI-enabled capabilities designed to improve overall digital service performance.
These enhancements are expected to deliver smoother digital interactions, more personalized self-service experiences, and faster online support, while improving operational efficiency through real-time insights and streamlined digital workflows. The improvements will benefit both individual and business customers by enabling more responsive and seamless engagement across U Mobile’s online channels.
“U Mobile is pleased to appoint FPT as we continue to enhance our digital channels to deliver seamless customer experiences. As Malaysia’s newest 5G network provider, it is a priority that our ULTRA5G experience is seamless from end-to-end for our customers. By leveraging FPT’s AI-driven expertise and cross-industry knowledge, we aim to deliver seamless, intelligent, personalised and efficient experiences for our customers,” said Neil Tomkinson, Chief Information Officer of U Mobile.
“FPT has delivered AI-powered solutions to enterprises across a wide range of industries in the region. Building on our delivery excellence and skilled workforce, we look forward to supporting U Mobile in advancing Malaysia’s journey toward a more connected, intelligent, and innovative future,” said David Nguyen Tran Hung, Chief Executive Officer of FPT Asia Pacific, FPT Corporation.
“With two decades of operations in Malaysia, FPT has grown alongside the country’s digital economy and become a trusted technology partner to many leading enterprises. Building on this strong foundation, we look forward to further collaboration with U Mobile in the future,” said Tran Hong Chung, Chief Executive Officer of FPT Malaysia, FPT Corporation.
Since entering Malaysia in 2006, FPT has grown into a fully established tech firm with Multimedia Super Corridor (MSC) status, a prestigious recognition from the Malaysian government for companies making significant contributions to the country’s digital economy. FPT delivers end-to-end digital solutions and consulting services in AI, managed services, and cloud, serving clients in critical industries such as BFSI, energy and utilities, healthcare, and the public sector in Malaysia and the wider APAC region. This momentum is reinforced by FPT’s global track record in executing large-scale projects, including a landmark five-year contract worth USD 256 million with a leading Southeast Asian energy company, the largest contract in FPT’s history. In the future, FPT will continue expanding its AI-first solutions with its best-shore delivery model to meet the growing demand for digital transformation across the region and beyond.
